The general idea is to give up one luxury for the month and donate the money you would have spent to Invest in M.E. which is a great charity that uses most of its funds to do research into M.E./C.F.S. as so little is still known about it. Or you can just donate in support of those giving up things such as Facebook, or just because you believe in our cause.
I will be giving up Coca-cola. A few years ago I switched from diet cola to regular (I now mainly drink coca-cola life), and then cut it out of my life except for the occasional one at the pub. Somehow over the past few months it has slipped its way back into my life to the point of having mini bottles of the sugary stuff in my fridge. I need to stop drinking it as it's not really benefiting me in any way, and we really need research done so myself and the thousands of other sufferers can start living our lives again. Despite the fact that both of those things are completely selfish, I am making myself feel extra virtuous by giving up a bad habit and supporting a charity by joining in to Give It Uptober.
If you wish to donate simply go to Just Giving, or text GIUT88 (£1 to £10) to 70070 E.g. GIUT88 £5